The firm
A small firm, on purpose.
Founded in 2008 and deliberately small, so the partner who wins the work does the work.

2008
Founded in London
5
Partners, each leading their own work
9
People in the firm, and no pyramid
1
Office, and no plans for a second
The partners
The people you will actually meet.
Every engagement is led by one of five partners, from the first conversation to the final memo.
The team
Behind every partner, the evidence.
Principals and associates build the analysis, and sit in the room with you too.

Thomas Wren
Principal
Thomas builds the evidence behind our recommendations — market analysis, pricing work, and the financial modelling that tells a board what a decision actually costs.

Priya Raman
Principal
Priya runs the evidence behind our consumer and retail engagements: pricing studies, customer economics, and the arithmetic of brand portfolios.

James Calloway
Associate
James joined from an economics doctorate and a consulting career he decided against. He builds the models, and asks the naive questions that turn out not to be.

Helena Voss
Associate
Helena supports our governance and succession work, and keeps the firm’s interview practice honest — same questions, every witness, no leading.
Meet a partner
A partner, not a pitch team.
Your first conversation is with a partner who would lead the work. It costs nothing.
What happens next
01
A reply from a partner within two working days
02
A forty-five minute conversation
03
A two-page scope, or an honest no
Taking two new engagements this quarter




